 June 3, 2007--Top Flite has struggled for years as the golf ball brand that golfers go to when they don't want to hit the "good balls". It's not uncommon for someone in a foursome to say it's time to hit my "rock flite" or use my "water ball", and then pull out an old Top Flite golf ball from the bottom of the golf bag. This reality was so common place that Top Flite is now taking on these analogies head on, and marketing a few new products that will make those analogies a thing of the past. The company recently announced the You vs. Vegas contest that will give a lucky golfer a chance to putt for a million dollars on the Las Vegas Strip. The Las Vegas Golf promotion is being done in conjunction with the Treasure Island hotel and surrounds the new D2 ball. Sign up for your chance at the You Vs. Vegas putt ... now.
"If you win the chance to take it, all of Sin City will be trying to distract you," reads the company promotional website. "Not easy. But if you have the guts--and putting skills--to go for it, you could be a high roller." The new ball boasts dimpleindimple technology that is an aerodynamic pattern that will maximize distance and control for a wide range of swing speeds, resulting in the longest and softest Top Flite ever produced (at least that is what the company is saying). The ball was recently included on the Golf Digest Hot List for the latest and greatest in golf equipment. But even with the new and improved technology and branding campaign the prices for the golf balls remain very much like Top Flite balls of old. Las Vegas Golf and Tennis stores in Las Vegas carry the ball are selling 15-ball boxes for $12.99, or two for $25. The lucky winner also wins a vacation to Las Vegas. You can book your Las Vegas Golf Packages ... now. The You vs. Vegas promotion appears to be part Masters, part Beachers Madhouse, but pure Las Vegas promotion through and through. You can also take a practice putt at You vs. Vegas.com Overall, the new promotion of the Top Flite brand is targeting male golfers who want to live up to their manhood on the golf course. Several tag lines such as "Laying up? Would you like us to carry your purse?" and many other similar slogans.
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