Las Vegas, Nevada (August 19, 2015)–The course that Sports Illustrated once called “golf’s hidden treasure” was the host site of the demo portion of the 2015 PGA Fashion and Demo Experience earlier this week. The course, designed by Rees Jones, is a Vegas gem and ranked in the Top 100 nationally. Major brands and other companies displayed items during the event and PGA of America professionals played the course in a tournament format. –By Brian Hurlburt
Similar to the annual PGA Merchandise Show, the PGA Fashion & Demo Experience is a West Coast golf merchandising, product testing and professional education event exclusively for golf industry professionals and golf lifestyle apparel retailers. In addition to product introductions by more than 200 companies and brands, the annual industry event features a Pro-Pro Tournament, Outdoor Demo Day, Live Fashion Show, Industry Reception and Education Conference. The event is organized by the PGA of America and PGA Worldwide Golf Exhibitions.
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Social media has been filled with posts from attendees and exhibitors in Las Vegas for the event. Plus Ken Van Vechten has been covering the show from all angles for the official PGA.com website. Here is an excerpt from him about some new things coming along in late 2015 and 2016 for consumers from the venerable PING brand. Ping products can be found in Las Vegas at Las Vegas Golf and Tennis and the below will be available there once it hits the public in the coming months.