Pete Dye's Paiute Home to Industry Demo Day! August 19, 2009–While nearly all of the events surrounding the 2009 PGA Fall Expo are industry only, it is still cool to know that the golf world will be descending on what we like to call Golf's Ultimate City. The Las Vegas golf region is home to more than 60 Las Vegas golf courses, many designed by the biggest names in golf including Tom Fazio, Rees Jones and Arnold Palmer. And September 1-2, this show will highlight what is new and exciting in golf. Dye's Las Vegas Paiute Golf Resort will be home to a special demo day.

PGA Professionals and golf retailers can anticipate a highly effective business trip to this month's 2009 PGA Fall Expo with the addition of a career fair, timely education topics, several new business programs, a key government legislation presentation by The PGA of America, outdoor product testing, amateur and professional golf tournaments and a mix of fresh golf merchandise designed to drive shop revenue. Golf industry and PGA Professionals are offered complimentary admission for all programs, Sept. 1-2, at Mandalay Bay Convention Center in Las Vegas and to the Outdoor Demo Day, Aug. 31, at Las Vegas Paiute Golf Resort.

The Las Vegas Paiute Golf Resort is the home to the only three Pete Dye signature golf courses in Las Vegas. Snow Mountain, Sun Mountain and the Wolf are each terrific Las Vegas golf courses. The resort is also home to an award-winning clubhouse and continually deals–such as unlimited golf–are available.

The PGA Fall Expo Professional Challenge Cup features a $25,000 purse and pay out to 50% of the field (based on a 100-team field). The new four-ball stroke play tournament offers a first-place prize among the largest of any PGA Section event at $10,000, a second place prize of $3,000, and third place prize of $1,000. Played on Paiute's Wolf golf course, the longest course in Nevada at 7,604 yards, the tournament has limited spots available for the 8:00 a.m. and 1:00 p.m. starting times. PGA Professional registration for the PGA Fall Expo Professional Challenge Cup is $250 per player through Aug. 27 and includes the entry fee, range and balls, carts, breakfast (morning shotgun), lunch (both shotguns), refreshments on course and Expo manufacturer gift bags.

The popular PGA Fall Expo Outdoor Demo Day returns for the fourth year on Paiute's driving range, short game area and putting green. Product demonstrations and networking takes place from 11:00 a.m. to 4:00 p.m. and features some 30 golf vendors unveiling the latest golf equipment, training aids and accessories for attending industry professionals to personally test the day before the opening of the PGA Fall Expo. PGA Professionals receive four MSR Credits for participation in the Outdoor Demo Day.

The PGA Fall Expo floor plan is taking on a whole new look for 2009 with PGA Professionals and golf retailers at the center of the buying action. More than 200 golf vendors are offering a fresh mix of merchandise designed to drive revenue including companies such as Callaway Golf, Antigua, Hippo Golf, Greg Norman, Full Swing Golf, Fairway & Greene, Imperial Headwear, Tour Edge, Gear for Sport, Under Armour, Zero Restriction, Byron Nelson, Ben Hogan/Sport Haley, Club Glove, Cutter & Buck, Bugatchi, Dunning, Ecco, About Golf, Pukka, SkyGolf and more.

Golf vendors combine with multiple buyer programs on the Show floor in 2009. Buyers will benefit from a new central business networking platform that is the hub to three new education stages and new exhibitor segmentation groupings. The comprehensive schedule of free education seminars, career fair programs, interactive product demonstrations and professional networking events are designed to drive traffic throughout the show floor. The all-new indoor Golf Performance & Training Center, sponsored by The Net Return and Players Turf, offers attendees the opportunity to personally test equipment and training aids while the New Product Center provides a centralized display of new golf merchandise for convenient, one-stop shopping and comparison of the industry's latest equipment, accessories and fashions.

The popular PGA Fall Expo Education Conference of some 20 professional development seminars is being offered for the first time at absolutely no cost in 2009. Seminars continue to be led by the industry's foremost experts from The PGA of America, Association of Golf Merchandisers and successful golf business leaders, plus provide PGA members with MSR Credits for each hour attended.

Only the best in the industry are taking on the most important issues, trends and developments that will shape the business of golf moving forward. Hot seminar topics include steps to surviving the economy, the "greening" of golf, five-star customer service and the impact of government legislation on the golf industry. Seminars are taking place directly on the Show floor within multiple new education stages on Tuesday, Sept. 1, 9:30 a.m. to 4:45 p.m. and on Wednesday, Sept. 2, 9:30 a.m. to 3:30 p.m.

A special feature presentation by The PGA of America begins the PGA Fall Expo and addresses government legislation, relations and the importance of golf industry advocacy in the current economic climate. The "Government Legislation Impacting Golf" seminar is open to all attending industry professionals and will be led by Christine Garrity, Managing Director and General Counsel for The PGA and Eric Winborn, Governmental Affairs Consultant for The PGA. The seminar will take place on Stage 3 on the PGA Fall Expo show floor, Tuesday, Sept. 1, 9:30-10:30 a.m.

The first PGA Fall Expo Career Fair is produced in partnership by PGA Golf Exhibitions, The PGA of America and leading golf industry employers. Dick's Sporting Goods and Golf Galaxy are announcing recruitment efforts and company informational sessions throughout the two-day industry gathering.

Unprecedented value can be found at the 2009 PGA Fall Expo with exhibitor Show Specials and latest golf products; the no-cost education conference; the inaugural career fair, a completely redesigned show floor; plus, lower costs across all participation levels. Simultaneous to "Fashion Week" in Las Vegas and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*, the PGA Fall Expo annually attracts more than 4,000 international golf retailers to the Mandalay Bay Convention Center in Las Vegas.

The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions' golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.

*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America. Article information provided via press release from PGA Fall Expo.

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