Las Vegas, Nevada (August 13, 2011)–The R11 phenomenon–pardon the pun–has been in full swing for pretty much all of 2011. And now the R11 irons are debuting at Las Vegas Golf and Tennis on September 1. And as if you need extra incentive to check them out, store management is offering a free club fitting when you purchase the dazzling new irons. The irons come on the heels of the release of the revolutionary R11 driver that has been adding distance and improved accuracy to golfers all over the globe. —By Brian Hurlburt.

The official TaylorMade description of the new irons is as follows: "Inspired by R11 driver innovation, the new R11 iron is tuned to perfection. Precision CG placements, ultra-thin faces, a tour sole design and Inverted Cone Technology make R11 our most powerful, playable and refined iron ever." Click now for the official TaylorMade website.

When you visit the new Las Vegas Golf and Tennis SuperStore location near the Las Vegas Strip (Convenient for locals and visitors at 4711 Dean Martin Drive), you can get fit in the new and official TaylorMade fitting center. The center utilizes the same high-tech system that is used at the official TaylorMade Kingdom headquarters. Las Vegas Golf and Tennis is the only location in Las Vegas to boast this technology. Go visit now. Click for more information on the TaylorMade fitting center.

The following are the features of the new irons: Ultra-thin face thickness promotes faster ball speed and distance. Inverted Cone Technology promotes faster ball speed and distance on off-center hits. Multi-Functional sole increases playability from a variety of lies. Progressive top-line thickness promotes confidence at address throughout the set. Advanced groove design promotes increased spin and control.

From "At long last TaylorMade finally unveiled their R11 Irons. TaylorMade’s latest expansion to the overwhelmingly popular R11 line was to create an iron set that was engineered for players who appreciate the shape and refinement of a tour-grade iron but need the help of technology to launch the ball high, straight, and long with less effort, regardless of handicap. Already tested as a forgiving and easy to hit club. The R11 irons are definitely not blades or a set of tour only clubs. Designed with more forgiveness in mind they appeal to a much larger audience. On the heels of Ping’s big announcement for their new clubs for next season I’m sure was no coincidence. They basically put every type of new technology they could into these irons. Blending distance, forgiveness, easy launch, with a soft feel and sound for a solid hitting club. I like that they still have that classic look, great lines but you can definitely tell they have all the high-tech details."

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