Callaway Tour Stars Hit Vegas For RAZR Fitting and Commercials

Las Vegas, Nevada (UPDATED 12/14) December 12, 2011)–Some big name Callaway tour players are hitting Las Vegas this week. Scheduled to be in the city over the next couple days are Alviro Quiros and Phil Mickelson, among others. And what makes the week even more special is everyday golfers can sign up to be custom fit with the new RAZR Fit driver and fairway woods before they are released to the public. The whole event surrounds the Real Results Project. Phil Mickelson tested the new RAZR and signed autographs at the Callaway Golf Center. "It feels good, looks good, and flies good," said Mickelson about the new driver. Annika is scheduled in town Friday, December 16. Stay close for more info. -By Brian Hurlburt

The actual club fitting will take place at the Callaway Golf Center on the Las Vegas Strip while the commercial shoots will be around town including at the Bellagio and The Mirage. The following is an official Callaway Golf Center email promoting the events in Las Vegas.  "Experience adjustability without sacrificing performance. It’s one thing to hear the new RAZR Fit can improve your game, and quite another to prove it by inviting you to experience it for yourself. Welcome to the Real Results Project. Check out the RAZR Fit driver here.

"By signing up for a fitting at the First Exclusive Real Results Project Demo this December, not only will you get to hit the RAZR Fit before it is released to the public, you’ll be one of the first to join a community of real golfers who would rather see real results than simply hear about them. So sign up for a fitting today, and don’t forget to bring your current driver to see how it stacks up to the new RAZR Fit. SPECIAL UPDATE! During your fit, you may find yourself side-by-side with one of Callaway’s Top Tier Tour Professionals who will be getting fit all week with the new RAZR Fit. Call Callaway Golf Center at 702-897-9500 to schedule your fitting for December 13-15, 2011 and to learn who will be here and when!"

Las Vegas Review-Journal Shooting Stars columnist Carol Cling reports that the commericals are being directed by a very high-powered Hollywood insider. Cling writes, "Calling those shots: Grammy-winning director Joseph Kahn, whose music video credits include Katy Perry's oh-so-appropriate 'Waking Up in Vegas.'" Click for the entire Cling article.

"We are particularly proud of the RAZR Fit products because of the performance gains we have achieved for golfers while adding the benefits of adjustability," said Dr. Alan Hocknell, Sr. Vice President of Research & Development, Callaway Golf, in a statement. "Callaway is not just entering the adjustability race with the introduction of RAZR Fit, we are taking the pole position. The adjustable features and other proprietary technologies allow golfers to play a more meaningful role than ever before in their journey to optimized performance."

 

 

 

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