Las Vegas, Nevada (December 17, 2011)–Callaway is pulling out all of the stops. The "Wow Factor" is in full effect for the launch of the new RAZR Fit driver and 2012 advertising campaign. All eyes will be on Las Vegas because the commercials are being filmed around the city, partly collaborated on by Las Vegas PGA Tour host Justin Timberlake. And on Friday, Annika Sorenstam stopped by Las Vegas' Callaway Golf Center. –By Brian Hurlburt.
Timberlake hosts the annual Justin Timberlake Shriners Hospitals for Children Open in Las Vegas, and has been named the Brand Director for Callaway Golf. He has worked directly with film director Joseph Kahn who has directed videos for U2, Katy Perry, and 50 Cent among others. "It's always great when professional projects surround subjects that I am passionate about, and the sport of golf and my work with Callaway definitely fit that criteria," Timberlake, who in 2008 became the first non-tour player to join Callaway's team of Staff Professionals, told the USA Today recently. Click now to check out the Callaway Golf YouTube video of MICKELSON HITTING THROUGH FIRE.
While the big names have come out for the "Epic Demo" Las Vegas event, the true star of the show is the new RAZR Fit adjustable driver. It is the first foray into the adjustable driver category for Callaway, but they believe they now have the best option. They boast its simplicity while still allowing golfers to fine tune their swings. Over the last several days the likes of Annika, David Leadbetter, Alvaro Quiros, Phil Mickelson, and several others have been to the Callaway Golf Center to hit the club and take part in the Real Results project.
Be sure to check out the Callaway Golf Center Facebook Page for exclusive photos and information about the players visits. Callaway Golf Center is the most complete practice center in Las Vegas offering a two-tiered driving range, short game areas, a lighted par 3 course, clubhouse and pro shop, restaurant and more. Click now to view the official website of the Callaway Golf Center which is located on the Las Vegas Strip.
"We are particularly proud of the RAZR Fit products because of the performance gains we have achieved for golfers while adding the benefits of adjustability," said Dr. Alan Hocknell, Sr. Vice President of Research & Development, Callaway Golf, in a statement. "Callaway is not just entering the adjustability race with the introduction of RAZR Fit, we are taking the pole position. The adjustable features and other proprietary technologies allow golfers to play a more meaningful role than ever before in their journey to optimized performance."