Las Vegas, Nevada (February 1, 2012)–Alvaro Quiros averaged 313 yards in driving distance on the 2011 PGA Tour, good for fifth best. Recently, Quiros "unleashed" his new Callaway RAZR Fit driver and boomed it 310 yards over the Bellagio fountains on the Las Vegas Strip. The public launch of the new adjustable driver is February 17 and it will be available at Callaway Golf Center and the two Las Vegas Golf and Tennis locations. Read on to watch the video of Quiros's drive. –By Brian Hurlburt, follow @LVGolfInsider
"You don't unveil a driver like the new RAZR Fit," reads the official Callaway Golf website"You unleash it. So we scrapped the usual routine and stepped off the golf course in search of a bigger stage. We found it at the Bellagio Fountains, along the Las Vegas strip. There, the RAZR Fit made its entrance – with long drivers Alvaro Quiros and JB Holmes – by carrying a ball 310 yards across the fountain, proving that simple adjustability is the new standard in long."
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The Quiros and Holmes shoot was just part of a week-long project for Callaway in December of 2011. Filming took place all over Las Vegas with Phil Mickelson hitting to a green in front of the Mirage volcano, and Annika Sorenstam making an appearance at the Callaway Golf Center–as did Mickelson and others.
“It's a commercial production for 2012 and whenever you look at sites you want a wow factor and if you can’t get a wow factor in Las Vegas then you’re doing something wrong," Callaway Vice President of Sports Marketing Nick Raffaele told us during the week of filming. "With that being said, it's about trying to bring our products to life and trying to resonate the benefit to the consumer. With Callaway, we always feel like we have the best products. We’re at the top of the hot lists; we have the gold medals to prove it. We know we have better products but now how do we bring those to life and accentuate it? We have done that here by knocking a ball over the fountains and through the fire of the volcano. The whole motive is to prove we have the best products and we are going to show that in a big way."