Las Vegas, Nevada (February 17, 2012)–Callaway Golf lets the world play the new RAZR Fit driver and fairway woods this weekend. All over, every day golfers will have the chance to purchase the next generation of adjustable drivers and woods and golf equipment. The Las Vegas Golf Region served as the location for the marketing spots behind the launch of the club with Phil Mickelson, Alvaro Quiros, Annika Sorenstam, and many others spending a week here in late 2011 filming. The biggest Las Vegas launch event takes place at Callaway Golf Center on the Las Vegas Strip February 18 where the first 200 golfers to demo the RAZR will receive a $20 gift card and sleeve of Callaway HEX golf balls. —By Brian Hurlburt
In spots airing seemingly during every major golf tournament–and other sporting events–long-hitting Alvaro Quiros can be seen driving a ball over the famed Bellagio Fountains. Thousands of spectators watch along the Las Vegas Strip watch as the fountains burst to life, trailing the ball as it screams over the water. Ultimately the ball splashes down 310 yards from launch, into the water with fireworks exploding. Click now to watch the Quiros/Bellagio video. All golfers visitors and locals welcome at Callaway GC. Call 702.897.9500 for details.
From official Callaway release: "Building on 29 years of clubmaking excellence, Callaway's much-anticipated RAZR Fit line of woods represents the Company's most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel—plus moveable weights to promote draw or neutral ball flight—Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit's straightforward adjustability delivers optimum performance and real results for every golf swing."
The Callaway Golf Center is a prolific practice and golf experience located at the south end of the Las Vegas Strip. Visitors and locals enjoy the two-tiered practice range, lighted par 3 course, pro shop, restaurant and short game areas. Click now to view the official website for Callaway Golf Center.
"We are particularly proud of the RAZR Fit products because of the performance gains we have achieved for golfers while adding the benefits of adjustability," said Dr. Alan Hocknell, Sr. Vice President of Research & Development, Callaway Golf, in a statement. "Callaway is not just entering the adjustability race with the introduction of RAZR Fit, we are taking the pole position. The adjustable features and other proprietary technologies allow golfers to play a more meaningful role than ever before in their journey to optimized performance."
The RAZR Fit Driver and RAZR Fit Fairway Woods both feature Callaway's renowned OptiFit® adjustability system—designed for easy use and noticeable changes in trajectory for each of the settings. The system allows golfers to adjust the club's face angle to three address positions: Open, Square and Closed. This adjustment is controlled within the "cog," a rotatable element of the hosel that changes the angle of the shaft axis relative to the head. Rotating the cog enables golfers to choose a preferred look at address while also minimizing a slice or hook generated by the club's delivery to the ball. Because the shaft does not rotate with the cog, shaft graphics and grip reminders remain consistent to the player's eye when they adjust the face angle. In the driverhead, OptiFit weights (12 grams and 2 grams) are included in the clubhead's sole and are also adjustable, allowing golfers to shift the center of gravity to promote a perceivable draw or neutral ball flight.