Las Vegas, Nevada (UPDATED October 15, 2013)–Las Vegas is about the party and being in the place to be and be seen. This week marks the 31st-straight year of PGA Tour golf in Las Vegas, and it's turning into the place to be for many golf fans, event fans, and major organizations that hold events in conjunction with the Shriners Hospitals for Children Open. And for our money, one of the best will be The Hill Concert Series following play on Friday and Saturday nights. In addition to the concerts, the popular Rock 'n Roll Wine series will be offering 27 holes of wine and craft beer for your tasting pleasure. The Dirty Guv’nahs headline the concert series and will bring their ‘passionate, jubilant slice of rock meets Americana’ musical style. And, did we mention, there will be 27 holes of wine and beer tasting? –By Brian Hurlburt, Like of Facebook. Follow @LVgolfinsider.

"We love the fact that the PGA Tour and tournament management are trusting our brand to partner with on this event," says Chris Hammond, Founder of Rock n Roll Wine. "Tournament Director Adam Sperling said he wanted to continue to make the Shriners event bigger and better and thought we were a perfect fit. To be a part of it is certainly a feather in our cap." BUY TICKETS NOW FOR ROCK n ROLL Wine on October 18 and 19.

The word "revelry" is used by Rock 'n Roll wine promoters to describe the event, and that appears to sum it up. The music, food, beverages, and other features of the event will make for a fun time. Adding to the party atmosphere, fans can get in the game and flashback in history to Jonathan Byrd’s momentous walk off ace that helped him win the 2010 Shriners Hospitals for Children Open. Attendees will be eligible to enter into a drawing to participate in "MillerCoors Shot at Glory" with 10 spectators earning one shot, under the lights, at the famous Par 3 17th hole. Each night, if a hole in one is achieved, the participant will be awarded with a brand new Hyundai Veloster Turbo from the concert series sponsor, the Southern Nevada Hyundai Dealers.

"Our goal is to make this an annual event that has to be on your social calendar; a can't miss event no matter what and something that builds into a tradition," says Hammond. "And we are a company that likes to do things differently so when we looked at this event we really wanted to do come up with something unique and we believe we have done that by creating the 18 holes of wine and the 9 holes of craft beer. We have 9 holes of reds, 9 of whites, and then the craft beer 9." Click for the official photo gallery of Rock 'n Roll from previous events.

Hammond says some special wines and beers will be a part of the fesitivies due to the support of show sponsors Lee's Discount Liquor and Blue Moon. Tickets are $40 and includes a half-day of golf (admittance to tournament grounds after 2 PM), access to The Hill hospitality area, 9 holes of wine and/or beer tastings, and the concert. Additional wine and beer tasting tickets will be available for purchase during the event.

Hammond, whose company has promoted events all over the city and brought in musical acts such as Vegas' own Imagine Dragons, is thrilled to have The Dirty Guv'nahs headlining both nights. “Youth may be in their blood, but tradition guides their instincts," is how M! Music and Musician’s Magazine describes "The Guvs". “The Dirty Guv’nahs are wise in the ways of rock n’ roll beyond their tender years”. The swell of grassroots momentum for this 6-piece rock n’ roll collective from Knoxville, TN is undeniable. “The Guvs” have been steadily growing their fan base across the country, selling out shows in theatres and bars alike, and making standout festival appearances at Bonnaroo, Wakarusa, and SXSW, to name a few. The band has also shared the stage with a diverse and notable list of major artists, including Wilco, Zac Brown Band, Levon Helm Band, Grace Potter and the Nocturnals, Train, Dr. Dog, and Chris Robinson.

"You will find it hard to not shake your ass with a glass of wine in your hand when they are on the stage," says Hammond about The Guvs. "They will bring the vibe." Let the tradition begin …


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