Las Vegas, Nevada (August 17, 2014)–Cascata is the home of big events and another one is coming to the exclusive Rees Jones layout. The course, owned and operated by Caesars Entertainment, is part of the new PGA Fashion & Demo Experience (formerly the PGA Expo) which is exclusively for golf industry professionals and golf lifestyle apparel retailers. The whole event kicks off with a pro-am tournament at Cascata with a $25,000 purse and is followed by the Demo Experience at Cascata where the latest in club technology will be available for testing. –By Brian Hurlburt.
The new upscale fashion merchandising, product testing and professional education event will build upon the former event’s most successful programming and offer new and improved business and retail connections.
“The new PGA Fashion & Demo Experience offers a modern, sophisticated marketplace where PGA Professionals and industry executives will have valuable access to the newest golf innovations, fashions and expert instruction,” said PGA of America CEO Pete Bevacqua. “Additionally, Cascata Golf Club will be a spectacular host facility for the day-long schedule of new golf programs during the PGA Demo Experience.”
The new format is organized into a three-day event beginning on Monday, Aug. 18, with the PGA Demo Experience at the renowned Cascata Golf Club. At 9:00 a.m., the inaugural PGA Demo Experience Invitational Pro-Pro Tournament, featuring a purse of $25,000, will be offered for influential PGA business professionals.
“The new PGA Fashion & Demo Experience has been created to offer a unique and impactful three-day industry experience,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “An all-new upscale environment offers a premier setting for uncovering the newest trends and innovations for golf apparel and equipment. The new schedule of events builds on popular programming, plus adds new opportunities to build business, and foster industry connections.”
The PGA Demo Experience which will offer a full range of new equipment testing, a golf vendor village, an indoor golf product display in the Cascata Ballroom, two outdoor short-game instruction workshops, celebrity appearances, contests and prizes, and a networking reception throughout the facility and grounds through 9:00 p.m.
On Tuesday and Wednesday, Aug. 19-20, the hottest fashion trends and newest collections will be showcased during the new PGA Fashion Experience, exclusively displaying golf fashion and accessories merchandise for attending PGA Professionals and buyers. The PGA Fashion Experience, co-located with multiple fashion trade shows at The Venetian during Las Vegas Fashion Week, is moving to a new ballroom with a fresh, contemporary show floor tailored to the golf lifestyle apparel and accessories market. Vendors will have access to move-in ready, elegant and stylish displays that will surround a central networking lounge.
Much of what is displayed at this event will be available to the public in the coming months. Stick close to GolfLasVegasNow.com for a sneak peak.