Las Vegas, Nevada (August 14, 2015)–The brand that two-time 2015 major champion Jordan Spieth is repping is coming to Las Vegas in style. Execs with both Under Armour and the PGA of America Fashion and Demo Experience both announced that the brand will be exhibiting at the show through 2018. The 2015 show kicks off August 17-19, and features a demo day at Cascata Golf Club plus a large indoor show at The Venetian. –By Brian Hurlburt
“We are pleased to announce that Under Armour is continuing its longstanding tradition of PGA Show participation with a multi-year agreement,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “PGA Professionals, golf retailers and industry leaders benefit from the opportunity to personally connect with brand leadership across multiple platforms at PGA Shows and the company always brings a special energy to their participation that helps drive excitement and growth for the business of golf.”
The global performance brand will provide attending PGA Professionals, retailers and industry leaders with an exclusive preview of the innovative Under Armour golf collections for the upcoming seasons. The PGA Fashion and Demo show is not open to the public but brings much of the golf industry to Las Vegas, a leading convention destination.
During the upcoming 2015 PGA Fashion & Demo Experience, Aug. 17-19, in Las Vegas, Under Armour will help anchor the contemporary, upscale exhibit floor with a dynamic product presentation, as well as spotlight multiple products in the popular live Fashion Show.
In partnership with The PGA of America, PGA Worldwide Golf Exhibitions organizes two of the golf industry’s most important business gatherings in the U.S. each year where PGA Professionals and industry leaders are able to source the newest golf merchandise, test the latest equipment, personally connect with industry leadership, attend industry presentations, learn proven business best practices, network among peers and move forward the business of the game. The 63rd PGA Merchandise Show will be held January 26-29, 2015, in Orlando.